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After the U.S. Supreme Court ruling legalizing sports betting in the state of New Jersey, the Golden Nugget Resort & Casino in Atlantic City immediately went into action to build an immersive sports betting environment. The casino relied on several partners to transform their venue into a one-of-a-kind viewing and betting experience, including Absen LED.

Joseph Lopresti, Director of Facilities at the Golden Nugget, stated “New Jersey longed for sports betting for years. It was of one of the things that we kind of envied from Vegas for a long time. One of the things that we really tried to do was make it intimate. At the end of the day, we wanted to have the best viewing possible. If you were that close, we want you to be able to enjoy that viewing. If you were sitting further back, we wanted to make sure you had the same experience. And for me, being an avid sports fan, this was an easy project to kick off because I love sports, and this is like the dream—it’s like a mancave on steroids.”

To amplify the viewing potential for their customers, the Golden Nugget brought in KMK as their acoustical consulting and technology design team. Working directly with the casino, the firm utilized their expertise to architect the system design with quality checkpoints from drawing through construction and post-completion, ensuring maximized scale, sitting and adjacencies and optimized performance.

According to Thomas Knauss, President, KMK Acoustics, “This was the shortest fuse that I’ve ever been involved in. We had basically 10 days of design effort; after that, there was 27 days ’til opening. On the first day of those 27, the room was a different room, it was a poker room. By day 28, it was open, and they were taking bets.”